CERTIFICATIONS

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Salesforce Marketing Cloud Email Specialist, HubSpot Inbound Marketing, HubSpot Content Marketing, Google Analytics

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EXPERIENCE

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Sam Diamond Stone | Feb 2020 - current

• Provide copywriting, copyediting, and content strategy consulting to clients in various industries to support their marketing goals

• Write educational and entertaining content for brands, showcasing their expertise and supporting their product/service offerings
   

JM Pet Resort | Brockton, MA | Feb 2021 - current

Marketing Manager (Aug 2022 - current)

• Manage full-time marketing team, responsible for directing team priorities and ensuring quality output

• Develop and oversee monthly marketing strategy across all channels, designing campaigns to align with company goals

• Report on marketing analytics each month

• Write and produce email copy, blog posts, webpage copy, graphic content (print and digital), print materials, press releases, announcements, internal documentation, and more

• Build and execute targeted email campaign strategies to educate, entertain, and serve our target audiences

• Edit monthly social media calendars for content, brand voice and tone, and alignment with overarching marketing goals and campaigns

• Oversee and produce all website content, ensuring accuracy, clarity, and alignment with brand voice and tone

• Write, edit, and maintain internal documentation including training manual content, SOPs, internal guides, and other materials

• Act as system administrator for key software systems internally, including CRM system

• Manage vendors for website development and SEO
   

Content & Communications Manager (Feb 2022 - Oct 2022)

• Wrote and edited copy for website, blog posts, email newsletters, company announcements, social posts, internal communications, and more

• Wrote and edited copy for graphic-based content, including infographics, flyers, handouts, and other print materials

• Developed and executed email marketing campaigns using MailChimp
   

Content & Digital Marketing Associate (Aug 2021 - Feb 2022)

• Wrote and edited copy for website, blog posts, email newsletters, company announcements, social posts, internal communications, and more​

• Supported Marketing Team in editing and revising all content, improving internal processes, and managing other department tasks as needed

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RelationEdge (formerly Main Path Marketing) | San Diego, CA | Apr 2016 - Feb 2020

Digital Marketing Strategist (Dec 2019 - Feb 2020)

• Develop digital marketing strategy for clients across industries

• Consult on process and best practices for email and content marketing to align with each client's marketing technology solution (specializing in Salesforce Marketing Cloud and Pardot)

• Build drip campaign strategies, content marketing strategies, and digital journey strategies for clients with plan for execution

• Produce email copy, blog posts, written content, graphic content, and more to support clients' marketing efforts

• Manage team of vendors for creative production, SEO, paid media, and analytics

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Content Strategist (Oct 2017 - Dec 2019)

• Developed content marketing strategy for clients across a variety of industries

• Integrated content with social media, digital PR, email, and paid marketing strategies

• Wrote and edited content including: blog posts, thought leadership, whitepapers, press releases, web pages, and emails

• Wrote and directed design for: infographics, e-books, sales collateral, one-sheets

• Supported team in planning and editing all content, and improving internal processes

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Content Coordinator (Apr 2016 - Oct 2017)

• Wrote and edited text-based content for a variety of clients. Content forms: blog posts, articles, whitepapers, outlines, press releases, webpages, email newsletters.

• Wrote and edited design for graphic-based content. Content forms: infographics, e-books, slideshows.

• Developed and executed email marketing campaigns for clients, using various email platforms.

• Edited social media calendars for client campaigns.

• Supported Content Marketing Team in editing and revising all content, improving internal processes, and managing other department tasks as needed.

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Camp Run-A-Mutt | San Diego, CA | Part-Time: Jul 2015 – Jan 2017

Kennel Assistant

• Cared for 60+ dogs attending daycare and 20+ dogs attending overnight boarding

• Monitored dog play groups, ensuring safe and respectful play between dogs of all ages and sizes

• Cleaned play areas, kennels, toys, dishes, and bedding on a daily basis

• Responsible for feeding daily meals to boarding guests

• Evaluated dog behavior and body language to ensure dogs were comfortable in their environment

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Care.com | Waltham, MA | Internship: Jun 2014 – Dec 2014

Content Contributor & PR Assistant

• Wrote consumer-directed articles in child care, pet care, and human resources

• Researched and supported project management for articles, web content, and infographics

• Edited content webpages, managed online organization of content using Alfresco CMS

 

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North Easton Machine Co., Inc. | Easton, MA | Internship: Jul 2013 – Dec 2013

Public Relations Assistant

• Redesigned company website and managed web content

• Developed all print marketing materials and headed company e-newsletter

• Organized and executed the company’s first public Manufacturing Day event

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VOLUNTEER EXPERIENCE

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Paws for Purple Hearts | San Diego, CA

Volunteer Photographer, Blog Writer, and Puppy Foster Parent

Nonprofit that raises and trains service dogs and provides Canine-Assisted Warrior Therapy for veterans with disabilities.

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Best Friends Animal Society | Kanab, UT

Volunteer Animal Caregiver

The nation’s largest no-kill sanctuary for companion animals, with a mission to build effective programs that reduce the number of animals entering shelters.

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MSPCA-Angell | Boston, MA

Volunteer Cat Caregiver

Nonprofit humane organization working to rescue, shelter, protect, heal, and advocate for animals.

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EDUCATION

 

Northeastern University | Boston, MA | Sep 2010 – May 2015

Bachelor of Arts in Communications

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PROFICIENCIES

 

Microsoft Suite, Google Suite, Trello, Canva, Monday.com, Basecamp, Slack, Website Management, Google Analytics, HubSpot, Mailchimp, Constant Contact, Salesforce Marketing Cloud, Pardot