RESUME

Sam Stone

Writer, Editor, Content Strategist

CERTIFICATIONS

Salesforce Marketing Cloud Email Specialist, HubSpot Inbound Marketing, Google Analytics

EXPERIENCE

Sam Diamond Stone | Feb 2020 - current

  • Provide copywriting, copyediting, content marketing strategy, and digital marketing consulting to clients in various industries

  • Write educational and entertaining content for pet owners about pet behavior, training, lifestyle, and advice for healthy relationships between humans and animals

RelationEdge (formerly Main Path Marketing) | San Diego, CA | Apr 2016 - Feb 2020

Digital Marketing Strategist (Dec 2019 - Feb 2020)

  • Develop digital marketing strategy for clients across industries

  • Consult on process and best practices for email and content marketing to align with each client's marketing technology solution (specializing in Salesforce Marketing Cloud and Pardot)

  • Build drip campaign strategies, content marketing strategies, and digital journey strategies for clients with plan for execution

  • Produce email copy, blog posts, written content, graphic content, and more to support clients' marketing efforts

  • Manage team of vendors for creative production, SEO, paid media, and analytics

Content Strategist (Oct 2017 - Dec 2019)

  • Developed content marketing strategy for clients across a variety of industries

  • Integrated content with social media, digital PR, email, and paid marketing strategies

  • Wrote and edited content including: blog posts, thought leadership, whitepapers, press releases, web pages, and emails

  • Wrote and directed design for: infographics, e-books, sales collateral, one-sheets

  • Supported team in planning and editing all content, and improving internal processes

Content Coordinator (Apr 2016 - Oct 2017)

  • Wrote and edited text-based content for a variety of clients. Content forms: blog posts, articles, whitepapers, outlines, press releases, webpages, email newsletters.

  • Wrote and edited design for graphic-based content. Content forms: infographics, e-books, slideshows.

  • Developed and executed email marketing campaigns for clients, using various email platforms.

  • Edited social media calendars for client campaigns.

  • Supported Content Marketing Team in editing and revising all content, improving internal processes, and managing other department tasks as needed.

Camp Run-A-Mutt | San Diego, CA | Part-Time: Jul 2015 – Jan 2017

Kennel Assistant

  • Cared for 60+ dogs attending daycare and 20+ dogs attending overnight boarding

  • Monitored dog play groups, ensuring safe and respectful play between dogs of all ages and sizes

  • Cleaned play areas, kennels, toys, dishes, and bedding on a daily basis

  • Responsible for feeding daily meals to boarding guests

  • Evaluated dog behavior and body language to ensure dogs were comfortable in their environment

Care.com | Waltham, MA | Internship: Jun 2014 – Dec 2014

Content Contributor & PR Assistant

  • Wrote consumer-directed articles in child care, pet care, and human resources

  • Researched and supported project management for articles, web content, and infographics

  • Edited content webpages, managed online organization of content using Alfresco CMS

 

North Easton Machine Co., Inc. | Easton, MA | Internship: Jul 2013 – Dec 2013

Public Relations Assistant

  • Redesigned company website and managed web content

  • Developed all print marketing materials and headed company e-newsletter

  • Organized and executed the company’s first public Manufacturing Day event

VOLUNTEER EXPERIENCE

Paws for Purple Hearts | San Diego, CA

Volunteer Photographer, Blog Writer, and Puppy Foster Parent

Nonprofit that raises and trains service dogs and provides Canine-Assisted Warrior Therapy for veterans with disabilities.

Best Friends Animal Society | Kanab, UT

Volunteer Animal Caregiver

The nation’s largest no-kill sanctuary for companion animals, with a mission to build effective programs that reduce the number of animals entering shelters.

MSPCA-Angell | Boston, MA

Volunteer Cat Caregiver

Nonprofit humane organization working to rescue, shelter, protect, heal, and advocate for animals.

EDUCATION

 

Northeastern University | Boston, MA | Sep 2010 – May 2015

Bachelor of Arts in Communications

PROFICIENCIES

 

Google Analytics, HubSpot, MailChimp, Constant Contact, Salesforce Marketing Cloud, Pardot, Adobe Creative Suite, Trello, Google Drive